"Tropical Smoothie Cafe is in a perfect position for the future. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. This information appears in Item 19 of our Franchise Disclosure Document. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. There is no assurance that you will do as well. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. 770-580-2333 Mark serves on the board of the Institute of Certified Franchise Executives. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. TropicalSmoothie.com. 770-580-2333 I dont believe that the people side of our business is dead.. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. And so I think were right on pace. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Share Tweet Share Pin. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. 1117 Perimeter Center West, Suite W200 Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Paul Marsden oversees development and execution of financial strategies to support the companys business plans. So we managed to get through that. Were any of the franchisees reluctant to follow the system or embrace a new direction? Southern-style, all the way! While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Mark serves on the board of the Institute of Certified Franchise Executives. What is something you wish more people knew about the chain and its products? Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Since that time, he has led the company on its quest towards $1billion in sales by 2023. I may have been, in fact, the person responsible for awarding them a franchise! What sets your smoothies apart from smoothies from competitors? Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . Occhiogrosso: What is the mission and goal of the company over the next few years? I was originally a quarterback in high school and had my heart set on the same position for college. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Nov 10, 2021, 09:36 ET. NJ. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" For me, my entrepreneurial passion really came from my parents. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Occhiogrosso: How do you see the company moving forward? By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. I have a little bit sweeter palate. Skip to main content Call now and speak to a franchise development leader. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? As you know, the restaurant industry has taken a huge hit. We want to capture both the head and the heart of our consumers. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Chipotle chicken flatbread. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC An offering can only be made by prospectus filed first with the Department of Law of the State of New York. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. charles watson tropical smoothie cafe. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Tell us a little about your background before joining Tropical Smoothie? CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". charles watson tropical smoothie net worth A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. 185 Industrial Pkwy, Site H. Branchburg. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. New York State Disclaimer: This advertisement is not an offering. My job is to serve them. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. What were the one or two unique challenges that you faced upon taking over as CEO? Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? The success of our brand is about the talent and drive of our talented executives and Support Center team. I think the world would be a little bit of a better place if we all kept that in mind. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. Franchising offers multiple benefits to a business as a whole. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Charles is directly responsible for selling more than 800 franchises during his tenure. Related Posts. Passion is key in everything. I think they can be used throughout the day and utilized in guests diets. Here's how CEO Charles Watson did it. In this role, he is responsible for the brand's strategic vision and overall franchise performance. The initial investment ranges from $246,500 to $580,500. Next year marks 25 years since the brands founding. He was previously. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Charles Watson serves as CEO for Tropical Smoothie Cafe. The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. Tropical Smoothie Cafe. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items.
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