coverboy makeup name change. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. We are trying out Willam's new line of makeup Coverboy. The singer reveals how grueling life was on the road. But the relationship goes both ways. "You don't have to glob it on," RuPaul agrees. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. she wrote on Instagram. Help keep The Christian Post free for everyone by making a one-time donation today. Sep 12, 2019. Got ten of 'em.". Use of this site constitutes acceptance of our You can renew your subscription or Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . You do you, yknow?". Can a Jesus Revolution take place again in America? Vote for your favorite beauty products now! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Use of this site constitutes acceptance of our James, who first earned. See more ideas about james charles, covergirl, makeup. And we shall see what I would look like if I suddenly sprouted blue eyelashes. I just finished up my glitter testers, too, so Im glad were releasing soon. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Did You Hear "Did You Lotion" Growing Up? They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. TikTok has declared the white eyeliner is back. Charisma, Uniqueness, Nerve, and Talent, anyone? If you need help purchasing a product directly from Allure, go to our FAQ. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . And if that means shopping COVERBOY, then hey, it's a win-win. "Their main target is to eliminate any and all moral standards. Given the teens talent with brush and pen, its an obvious pairing. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. See for yourself. "James Charles is no exception. Thats right, I am a new CoverGirl.. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Its basically the same thing," Willam tells Elite Daily. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! The TikTok-Viral Dyson Airwrap Is Back in Stock! In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. You dont have a Christian Science Monitor Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. From everyday glam to eye looks that are packed with color, the social star can do it all. Barbie ad stars a boy for the first time. Of course, Willam's been beating his face for ages. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". He couldnt be more excited about the news! CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Why start a makeup line now? As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. "Just wrapped another great CoverGirl shoot. I purchased a glitter and a set of lashes. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. "Everything in life is balance. To say that Charles is talented would be an understatement. For one thing, James has a considerable social media presence in a world that increasingly values social media. I love being extra pic.twitter.com/7Qu1yu8U2P. But you know what? In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. I could look at this all day long and not get bored. According to Huffington Post, it was only a year ago that Charles started his Instagram page. Gem is magenta pink base with chunky, iridescent octagonal glitters. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. At the age of 17, Charles is breaking boundaries and doing it in style. Willam wears Coverboy Glitter Jelly in Roller Rink. Photo: Courtesy of Coverboy. logged you out. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. This content is imported from twitter. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! #COVERGIRLJames! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. All rights reserved. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. By subscribing to this BDG newsletter, you agree to our. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". "I was very inspired by Euphoria: light-reflective faces with high-color statements.". Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. 19802023 The Christian Science Monitor. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Stay informed about the latest scientific discoveries & breakthroughs. Meet CoverGirl's first-ever CoverBoy, James Charles. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. The Duchess of York casts "no judgment" toward her nephew. If you have questions about your account, please What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. "I went from coloring books to my face. To view this content, click 'Allow and continue'. "There's something there for everyone. Your California Privacy Rights. Ad Choices. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. A weekly update on music, movies, cultural trends, and education solutions. How Bill Clinton, as first gentleman, could reshape role of first ladies. Tea. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. His skin and makeup are as flawless as you'd think. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. A selection of the most viewed stories this week on the Monitor's website. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. If you need help purchasing a product directly from Allure, go to our FAQ. The Best White Eyeliners for Brighter and Bigger Eyes. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Ad Choices. "It just feels like something you want to wear.". Your subscription to As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Promise. Companies can also win over younger audiences by making social statements. ', This website uses cookies to Return to homepage. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. 2022 Galvanized Media. Were run by a church, but were not only for church members and were not about converting people. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. The actor describes Harry Styles as "a very kind guy.". But will more men follow his lead? "Im happy that I put forth a line that you dont need any brushes for," says Willam. Similar-looking products, two totally different techniques. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Your California Privacy Rights. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. SPOILER, I looked sickening. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." This is pretty major, if you ask me. A screenshot from one of James Charles' YouTube makeup tutorials. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Covergirl. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. now that CoverGirl has announced that James is its first male CoverGirl. James Charles is no exception. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. "James Charles is no exception. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. 28,431 views Sep 27, 2019 Does Coverboy cover boy? "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Charles expressed his excitement for his new gig on his Instagram and Twitter. I love being extra pic.twitter.com/7Qu1yu8U2P. Or feet. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. That just means more revenue for them.. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. We change lives. "Very durable. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable.
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