But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Sana and Safinaz are the most non-political and pleasant people in the field. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. So, if I was racist, the impact is massive. I dont even have words for how good they are. I also do wall art, pen and ink drawings, and have also done a few low key shows. The business of fashion has become tremendously exciting because its highly challenging. He authored his memoir 'Truth Always Prevails' in 2014. "For me it used to be lawn," replies Safinaz. quite shameful designs that 99% people in the country cannot wear, and cannot afford. It was her fault she was in this situation and it was time to make amends. [5][6] Especially for girls in this misogynistic society. Be proud to be brown! With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. We design and run bridal entirely on our own. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. A: How organised is the fashion industry? Interiors is something we do out of passion. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Correct me if I am wrong. But then someone else comes in and they start to take away your business and you wake up.". I am what I am because of the unrelenting love and tolerance shown towards me by my mother. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Rich getting richer. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Amin A. Hashwani. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. She is taking care of other peoples wellbeing and saving lives. We are like pit-bulls - we hang in there and push ourselves. Lawn is a phenomenon unique to Pakistan. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Somewhere between her studies, family, and career she lost sight of herself. Abroad retail is massive. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. A: Then there is the issue of designers themselves copying prints. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. You can never rest with retail. . Sadaf makes it a point to make up for the lost time later when she wraps up her work. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Clothes mean nothing until someone lives in them. SANA HASHWANI: We love both the business and the design aspect. In fact, were looking forward to it! We were just numb; we were just doing what we were doing. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Its exhausting! The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Failure has come many times. Anugerah. Mehrs mother is her best friend. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. By 1970s, it had become Pakistan's largest cotton trading company. KARACHI: In an exclusive interview with . There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. A: But it was your time with Lakhany Mills that made your name. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. A: So the brand is very much associated with the two of you? ", Sana says, "I am just excited by the whole thing. Terms and Conditions Privacy Policy. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. "Weve outgrown different phases. Every day there is a new challenge and a new way to problem solving.". She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. After Shaguftas children got older, she switched back to a full time job. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. At that time she was opening her current salon. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. 1,815 likes. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. It is so liberating. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. The onus is on us. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. A: After prt are you contemplating another big project? The House of Sana Safinaz has been her home away from home. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. SH: Its the nature of the business. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. To handle the business aspect, we are hiring professionals to push it forward. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. They have . A: What are the main challenges for fashion as an industry? Karachista is Pakistan's top news, entertainment, music fashion website. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . Life does give you chances, there are several paths. SH: Not at all. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. SH: The growth is so tremendous, you cant think about any other business. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Previous Post Ali Xeeshan SM: No. May be they will in future. Sana Safinaz is part of SSFR (PVT.) SH: Getting there. The little time I spend with them is quality time when we really bond. This is how fashion creates jobs. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. Among other things, her daily to-do lists also have son time during which she focuses just on her son. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Nothing is impossible. Sometimes getting it all done is really hard. Keep checking this space for updated trends, products and what's in store related information! They wont. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. SM: With bridals and light evening wear. You have to keep on innovating," Safinaz says with absolute clarity. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Just be confident and believe in yourself. That is the scary bit! "Our finger is always on the buzzer," says Safinaz. "I flew into Karachi on Sunday from London. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. It was crass. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. You take a motif, you merge and change and take ownership of it. SH: And a very exciting one. March 23, 2020 March 23, . Safinaz is married to Sana's brother. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. In lawn you can take a legal route because theres too much money involved. She started working when she turned 19 and married her high school sweetheart 15 years ago. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit You should just focus on yourself and your work. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. The next one I do, I will do with a gallery. Would ve been a story if lower or middle class girls had made it. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. They see we are committed to the brand; that we are moving forward, investing and building the brand. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. News Desk. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. "Of course we do," says Sana. "That was my baby. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. She advises young women to be financially independent since its essential for personal growth. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. SM: We only cater to our clients. The statement came a day after . Sana Khan with Melvin Louis. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Despite all this it is an achievement among theie friends as no one else did. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. In fact every day there are moments of weakness. It was then that we started to think about doing lawn on our own. SM: We dont want to be the face of SANA SAFINAZ. While she loves her work, Sehrs Miracle Moment is her set of twins. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Sana Hashwani. We started when the industry was at zero. This is standard practice. But Im not. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Sana has managed to sail through, learn a lot and its been an amazing journey so far. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. For the best experience on our site, be sure to turn on Javascript in your browser. Iqraa has her mother to thank for making her the enterprising person she is today. There have been many moments when we wanted to quit. Working for them has been one of the best decisions I ever made.. However, luck was not on her side and she failed to find a job. There are times when you will have to choose between motherhood and work. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Public asset : 397,260 USD. But its not just their achievements which make them so inspirational, its their attitude. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Number of locations. To a certain extent this is what we are doing with retail. We need to delegate and have younger people work with us. Everyone has old and immunity compromised family members. She did not have a plan B for her career and the only option she had was to switch to commerce. She was in a relationship with the dancer and choreographer Melvin Louis. Sana has selected women that have aspired against the odds with hardwork and dedication. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. It keeps you on your toes every single day. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Its very involving and you have to be on top of your game. She would go round and round the roundabout to see it. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. On this Wikipedia the language links are at the top of the page across from the article title. A whole campaign was organized around the 100th issue which became a huge social media success. But after becoming a mother my perception of life has changed. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. SH: This is the thing with age. I am loving every bit of it at the moment, she says with contentment. Making it into a professional business is the key.". Thoroughly enjoyed reading this interview. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Theyve broken the glass ceiling, to say the least. We get into deep, long, and annoying conversations about post-colonial hang ups. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. AURORA: How do you perceive SANA SAFINAZ as a brand? With experience, they have learnt how to deal with people, customers, and compensations. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Mohsin (Ali Tawasuli) is the person who passes stuff for us. But 27 years cant all be smooth sailing. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. This is how you achieve brand loyalty. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. She is one of the top make-up artists in town and it is not surprising why! "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Its something we have to change. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. You cant make this work alone; its not possible. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. That is the crux of the matter. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. We have just entered the prt field and it is a tremendous challenge. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Her strength and support is the reason behind the success of each and everyone in my family. In fact she entered this field because of her own skin troubles. I am trying to progress to a newer place and learning new things. Life before Sana Safinaz was good but Sana is thankful for being here. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. A: What made you decide to go into retail? This is what inspires us the most. sana hashwani corona test . Despite all her achievements, Shagufta is no stranger to self-doubt. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. She had learnt her lesson. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Sana and I have no knowledge of retail; we are learning day to day. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Binas Miracle Moment was the first time she saw her name on a billboard. When you have that kind of commitment, your product is naturally much better. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. She had just begun her career when her baby started falling ill very frequently. But along with their sense of evolution, its also their attitude that has dictated their success. So, you know, everything excites you.". Men dont think they need to take of their skin but its just dirt and must be cleaned up! A: How do you escape this? Now we feel we are standing at a precipice and we are scared. We have just entered the prt field and it is a tremendous challenge. Our lawn business has been going for the last six years and it is galloping now. I design lawn entirely on my own. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. They have to be quite serious, have to be more composed, and not kid around. You dont have to be glued to your kids the entire day. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. SM: In this business PR is very important. It has become her family and where she draws her strength from. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Running a business in Pakistan is a challenge in itself. We have done some of the biggest homes in Pakistan. ", "Plus, we encourage young designers," Sana adds on. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. The ministry set trade schools in the right areas, where eager girls would come to learn. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Instead, she took up hourly based teaching assignments and started teaching CA students. Therefore, women must choose this field with caution. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Retail is limitless and you have to keep adding something new. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear.
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